About the Project

Perspectus is a technology start-up in the medical sector. They are currently developing a VR platform called BananaVision, which allows medical students to virtually dissect anatomical models. Because the company intends to expand beyond the BananaVision program, they need a flexible brand that can accommodate new technologies.

 

My concept was to create a logomark with a visual language that can be re-applied to any set of letters. The logomark's semi-isometric perspective alludes to the 3-dimensionality of VR; the simple, clean lines communicate the clarity and understanding the program offers students; and the utilization of multiple planes represents the many viewpoints the program engages through its collaborative software.

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Below I've broken down the process of designing the logo, from ideation to completion.